When you’re starting a business, knowing your potential customers, or target market, is absolutely critical to your success. If you don’t knowwh ...
Carolyn Young
Carolyn Young
Expertise
Entrepreneurship education, business management, business strategy
Currently
Senior Business Writer
Education
Bachelor's degree in Finance, The Ohio State University
Carolyn Young has over 25 years of experience in business in various roles, including bank management, marketing management, and business education.
She has written business plans for companies with complex products and business models, including a technology company that built a search engine optimization tool, a biotechnology company, and an online marketplace. She has helped several startup companies get off the ground.
She is the author of several entrepreneurship textbooks, and she created related entrepreneurship curriculum that has been taught in universities internationally. Titles include Introduction to Entrepreneurship, Social Entrepreneurship, Entrepreneurial Finance, and Lean Accelerator. The textbooks were part of an online learning platform designed for high school and college students. She was the Direct of Product Development for the company, Venture Highway, that launched the platform.
Carolyn also has expertise in financial business writing, with numerous financial whitepapers under her belt, as well as a technical manual for Chief Financial Officers.
She has been a freelance business writer for over ten years and has a bachelor’s degree in Finance from The Ohio State University. She is also the author of a novel, The Perfect View.
Carolyn has been featured in many online publications. Some of them include:
Recent articles
How to Define Your Target Market
Carolyn Young
Published on February 20, 2023
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How to Write the Operations Section of the Business Plan
Carolyn Young
Published on February 20, 2023
Among the countless tasks involved in starting a business is writing a business plan. Many entrepreneurs who don’t need funding view this as astep ...
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How to Make a Business Plan Presentation
Carolyn Young
Published on February 19, 2023
Congrats! You’ve tackled the arduous task of writing a business plan. Now comes the next big hurdle – presenting that plan to potential funders. ...
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8 Components of a Business Plan
Carolyn Young
Published on February 19, 2023
A key part of the business startup process is putting together a business plan, particularly if you’d like to raise capital. It’s not going tobe ...
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Business Plan vs. Business Model
Carolyn Young
Published on February 19, 2023
If you’re starting a business, you have a business model, whether you know it or not. A business model is the foundation of any business idea; itb ...
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How Much Does a Business Plan Cost?
Carolyn Young
Published on February 19, 2023
Are you dreading writing a business plan and feeling unqualified to do it yourself? If so, that’s totally normal. Writing a business plan is hardw ...
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6 Types of Business Plans
Carolyn Young
Published on February 19, 2023
A business plan is a business plan is a business plan, right? Notexactly. There are, in fact, several types of business plans. Some areintende ...
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How to Write the Competitive Analysis for Your Business Plan
Carolyn Young
Published on February 19, 2023
Starting a business usually involves countless tasks, and one of the most important early hurdles is writing a business plan. Many entrepreneurs who ...
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How to Write a Business Plan
Carolyn Young
Published on February 19, 2023
New business owners usually need to complete countless tasks before finally launching and doing business. One of the earliest and most importanthurd ...
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