In B2B SaaS, pricing strategy can be the linchpin of success. Enter Marcos Rivera, the founder and CEO of Pricing I/O, who has carved a niche inthis ...
Esther Strauss
Esther Strauss
Expertise
Business management, Business strategy, Personal finance, Human resources management, Media planning
Currently
Co-founder
Education
Bachelor’s Degree in Business Management, Mannheim Business School, Master of Business Administration (MBA), Wharton School at the University of Pennsylvania
Esther Strauss is the co-founder of Step By Step Business, as well as an accomplished author and speaker.
Education
Esther attended the University of Pennsylvania, during which time she studied abroad at Oxford University. While at Penn, she was involved in an entrepreneurship program and won the Best Business Idea award twice. She earned her Master of Business Administration (MBA) from the Wharton School at the University of Pennsylvania. She was also an assistant professor at Babson College and taught entrepreneurial leadership courses.
Experience
Esther is a business strategist with over 20 years of experience as an entrepreneur, executive, educator, and management advisor. She has founded companies in technology and media, both of which had successful exits within 5 years. The companies now employ over 200 people. She has several impressive accomplishments in the media field.
Esther was named a “Corporate Champion” in Folio Magazine’s 2019 Top Women in Media Awards. She also appears in print, broadcast and streaming media as a personal finance and careers commentator and expert.
She served as the Director of Client Services at SET Media, a video ad technology company. She started her career in media planning at Universal McCann in San Francisco working with brands such as Microsoft and Sony.
Her work has achieved award-winning results including EPPY, OMMA and W3 awards in UI/UX. Visual Aesthetics, and Website Design.
Currently, as a co-founder of Step-By-Step Business, a company focused on educating aspiring entrepreneurs, her role is to strategically drive the growth of the company, and to make sure that the information provided to entrepreneurs provides the greatest possible value. The company’s long-term goal is to inspire the formation of thousands of new businesses by creating awareness of opportunities and providing comprehensive guidance to entrepreneurs around the world.
Recent articles
SaaS Pricing Strategies with Pricing I/O Founder
Esther Strauss
Published on March 18, 2024
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How Blue Sky Coaching Cultivates Success in Work and Life
Esther Strauss
Published on March 18, 2024
In the ever-evolving world of coaching, it’s essential to connect with those who are leading the way with innovative approaches andtransformat ...
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How a British Store Flourishes in the Heart of New York
Esther Strauss
Published on March 18, 2024
In this interview, we delve into the heart of The Hamlet, a quaint British goods store in Mount Kisco, New York. Meet Drew and Leigh Hodgson, thehus ...
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How ZeroBounce Helps You Find Valid Emails
Esther Strauss
Published on March 18, 2024
Liviu Tanase is the founder and CEO of ZeroBounce, an email validation, deliverability, and email-finding company. As a serial entrepreneur, Tanaseh ...
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Marcella Juárez on Leading Sustainable, Organic Local Farming
Esther Strauss
Published on March 11, 2024
As the owner and farm manager of Palo Blanco Farm and Ranch in Laredo, Texas, Marcella Juárez has revitalized a family legacy spanning over 160year ...
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Andrew Chen Reveals Secrets Behind Thriving in Esports Business
Esther Strauss
Published on March 11, 2024
In the dynamic world of esports, where the thrill of competition meets cutting-edge technology, we’re excited to present an exclusiveinterview ...
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How Kristin Addis Empowers Women Through Solo Travel
Esther Strauss
Published on March 7, 2024
Kristin Addis, the creative force behind Be My Travel Muse, has turned her passion for solo female travel into one of the world’s leadingtrave ...
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Joe Nash on Advancements in Hydroponic Gardening Solutions
Esther Strauss
Published on March 7, 2024
Orlando Hydroponics, under the guidance of Joe Nash, has emerged as a leader in the realm of hydroponic solutions, combining innovation andenvironme ...
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How Tiffany Dnaka Creates Memories with Custom Pet Portraits
Esther Strauss
Published on March 7, 2024
In this interview, we delve into the inspiring journey of Tiffany Dnaka, an accomplished digital watercolor pet portrait artist. Tiffany’svent ...
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