Key considerations to remember when starting your vinyl cuttingbusiness: Define your services — Decide on the types of vinyl cutting services ...
Esther Strauss
Esther Strauss
Expertise
Business management, Business strategy, Personal finance, Human resources management, Media planning
Currently
Co-founder
Education
Bachelor’s Degree in Business Management, Mannheim Business School, Master of Business Administration (MBA), Wharton School at the University of Pennsylvania
Esther Strauss is the co-founder of Step By Step Business, as well as an accomplished author and speaker.
Education
Esther attended the University of Pennsylvania, during which time she studied abroad at Oxford University. While at Penn, she was involved in an entrepreneurship program and won the Best Business Idea award twice. She earned her Master of Business Administration (MBA) from the Wharton School at the University of Pennsylvania. She was also an assistant professor at Babson College and taught entrepreneurial leadership courses.
Experience
Esther is a business strategist with over 20 years of experience as an entrepreneur, executive, educator, and management advisor. She has founded companies in technology and media, both of which had successful exits within 5 years. The companies now employ over 200 people. She has several impressive accomplishments in the media field.
Esther was named a “Corporate Champion” in Folio Magazine’s 2019 Top Women in Media Awards. She also appears in print, broadcast and streaming media as a personal finance and careers commentator and expert.
She served as the Director of Client Services at SET Media, a video ad technology company. She started her career in media planning at Universal McCann in San Francisco working with brands such as Microsoft and Sony.
Her work has achieved award-winning results including EPPY, OMMA and W3 awards in UI/UX. Visual Aesthetics, and Website Design.
Currently, as a co-founder of Step-By-Step Business, a company focused on educating aspiring entrepreneurs, her role is to strategically drive the growth of the company, and to make sure that the information provided to entrepreneurs provides the greatest possible value. The company’s long-term goal is to inspire the formation of thousands of new businesses by creating awareness of opportunities and providing comprehensive guidance to entrepreneurs around the world.
Recent articles
How to Make Money With a Vinyl Cutter
Esther Strauss
Published on October 12, 2021
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A Step-by-Step Guide on How to Make Soap You Can Sell
Esther Strauss
Published on October 7, 2021
When establishing your soap-making business, consider these significantfactors: Define your products — Decide on the types of soap you willma ...
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Difference Between DBA and LLC
Esther Strauss
Published on October 7, 2021
If you’re starting a business, you may have heard about limited liability companies (LLCs) and doing business as (DBA) registrations, whichare ...
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How to Trademark a Business Name
Esther Strauss
Published on September 28, 2021
Consumers often make choices based on the appeal of the company’s name, rather than the value of the business’s products and services.If ...
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Turning Ice into Delight: Steps to Start a Snow Cone Business
Esther Strauss
Published on September 24, 2021
These are the critical aspects you should evaluate when launching your snow conebusiness: Location — Find a high-foot-traffic area during hot ...
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How to Start a Successful Screen Printing Business
Esther Strauss
Published on September 14, 2021
When opening your screen printing business, keep these essential aspects inmind: Location — Choose a suitable location with enough space forp ...
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EIN Lookup: How to Find Your EIN Number
Esther Strauss
Published on September 10, 2021
If you do not know your Employer Identification Number, also referred to as your EIN, don’t fret. There are several ways to look up your EIN, ...
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Starting a Business in Kansas: 13-Step Guide
Esther Strauss
Published on September 9, 2021
The great plains of Kansas have been drawing those who love the great outdoors for generations, and the landscape remains ideal for anybody whowants ...
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Starting a Business in Iowa: 13-Step Guide
Esther Strauss
Published on September 9, 2021
The Hawkeye State is second to none at combining old and new. On the one hand, its agricultural industry is America’s breadbasket, responsible for ...
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