Katy Messersmith, the CEO and creative director of Katydid.com and KatydidWholesale.com, shares her remarkable journey from a serendipitous start in ...
Esther Strauss
Esther Strauss
Expertise
Business management, Business strategy, Personal finance, Human resources management, Media planning
Currently
Co-founder
Education
Bachelor’s Degree in Business Management, Mannheim Business School, Master of Business Administration (MBA), Wharton School at the University of Pennsylvania
Esther Strauss is the co-founder of Step By Step Business, as well as an accomplished author and speaker.
Education
Esther attended the University of Pennsylvania, during which time she studied abroad at Oxford University. While at Penn, she was involved in an entrepreneurship program and won the Best Business Idea award twice. She earned her Master of Business Administration (MBA) from the Wharton School at the University of Pennsylvania. She was also an assistant professor at Babson College and taught entrepreneurial leadership courses.
Experience
Esther is a business strategist with over 20 years of experience as an entrepreneur, executive, educator, and management advisor. She has founded companies in technology and media, both of which had successful exits within 5 years. The companies now employ over 200 people. She has several impressive accomplishments in the media field.
Esther was named a “Corporate Champion” in Folio Magazine’s 2019 Top Women in Media Awards. She also appears in print, broadcast and streaming media as a personal finance and careers commentator and expert.
She served as the Director of Client Services at SET Media, a video ad technology company. She started her career in media planning at Universal McCann in San Francisco working with brands such as Microsoft and Sony.
Her work has achieved award-winning results including EPPY, OMMA and W3 awards in UI/UX. Visual Aesthetics, and Website Design.
Currently, as a co-founder of Step-By-Step Business, a company focused on educating aspiring entrepreneurs, her role is to strategically drive the growth of the company, and to make sure that the information provided to entrepreneurs provides the greatest possible value. The company’s long-term goal is to inspire the formation of thousands of new businesses by creating awareness of opportunities and providing comprehensive guidance to entrepreneurs around the world.
Recent articles
How a Lost Bag Inspired the Idea for Katydid Wholesale
Esther Strauss
Published on May 29, 2024
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How Pro Italia Pioneers Success in the Motorcycle Industry
Esther Strauss
Published on May 29, 2024
In this interview, we delve into the story of Glenn Morgan, Bill Nation, and Eric Lewald, three college friends whose shared passion for motorcycles ...
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Chris Stafford Reveals How to Create a Great Haunted Attraction
Esther Strauss
Published on May 22, 2024
In this interview, we speak with Chris Stafford, CEO of Thirteenth Floor Entertainment Group, the world’s largest Halloween-themedentertainmen ...
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How Misty Dupree’s Medical Tags Offer Peace of Mind
Esther Strauss
Published on May 22, 2024
We spoke with Misty Dupree, president of Medical Bag Tag, a company focused on providing critical information through specially designed medical and ...
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How Boil Boss Transformed Seafood Boiling with Cooling Solutions
Esther Strauss
Published on May 22, 2024
In this interview, we delve into the entrepreneurial journey of Robert Lapeyre, co-founder of Boil Boss, a company that revolutionized the seafoodbo ...
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How Urban Farming Meets Gourmet Eating in Denver’s Heart
Esther Strauss
Published on May 21, 2024
In today’s interview, we sit down with Davis Breedlove, the CEO and co-founder of Farm & Market. This innovative venture, spearheaded byDa ...
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How SoCal Retreats Blend Science and Spirituality for Well-being
Esther Strauss
Published on May 21, 2024
John Quirk, a multi-faceted wellness expert, is the visionary behind SoCal Wellness Retreats, the Quirk Hypnobreathing Method, and Quirk MindsetShif ...
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The Art and Business of Knife Sharpening with Erik Newsholme
Esther Strauss
Published on May 21, 2024
Behind every finely diced vegetable and every precisely sliced cut of meat lies the skillful work of a master knife sharpener. Erik “TheBlade& ...
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How Sustainable Practices Propel Windy City Mushroom’s Success
Esther Strauss
Published on May 21, 2024
In today’s interview, we have the pleasure of speaking with John Staniszewski, co-owner of Windy City Mushroom. Established in 2020 inresponse ...
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