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Howard Tillerman

Howard Tillerman

Howard Tillerman

Expertise

Marketing strategy, Business strategy, Branding

Currently

Chief Marketing Officer

Education

Master of Business (MBA) specializing in marketing, Stanford University Master of Science in Marketing, HEC

Howard Tillerman is the Chief Marketing Officer for Step By Step Business and an award-winning marketing professional.

Education

Howard attended Stanford University where he also earned his Master of Business (MBA) specializing in marketing. During his undergraduate years, he also studied abroad at Columbia in Paris.

Experience

Howard is a marketing and strategy specialist that has created and accelerated marketing strategies and brand awareness for companies around the globe. Since his years at Stanford, he has acquired vast experience in marketing, branding, strategic planning, and innovation for several national and international companies, including a stint as a CMO of an IT company in Paris, where his fluent French was invaluable.

Howard was the VP, Product Sales & Strategy at Seeking Alpha, overseeing the custom solutions team. He started his career at Lowe & Partner/SMS developing and producing digital projects for Smirnoff and Mercedes, where he also won a STEVIE award for marketing campaign of the year.

Howard also oversaw the direct marketing for Investopedia’s Academy ecommerce products and was a strategic advisor to Dotdash. Prior to Dotdash, he led consumer growth and engagement programs at such online companies as Weebly (acquired by Square), Spafinder, and LegalZoom, among others.

In his current role at Step By Step Business, a company focused on helping aspiring entrepreneurs, he has been entrusted with building a strategy to grow awareness of the vast entrepreneurial opportunities that exist and how to capitalize on those opportunities. He is focused on the company’s long-term goal, which is to inspire the creation of thousands of new businesses. He manages the strategies for driving audience growth and development for the brands’ newsletters, social media, and podcast programs.

Recent articles

How to Start a Profitable Pearl Party Business

How to Start a Profitable Pearl Party Business

Howard Tillerman

Published on September 27, 2021

These are the critical aspects you should evaluate when launching your pearl partybusiness: Licenses and permits — You might need to getspeci ...

13 Steps to Start a Profitable Makeup Business

13 Steps to Start a Profitable Makeup Business

Howard Tillerman

Published on September 24, 2021

When starting your makeup business, keep these essential aspects inmind: Niche —  Decide what makeup you plan to make and sell. Examples ofn ...

How to Start a Bail Bonds Business (with Checklist)

How to Start a Bail Bonds Business (with Checklist)

Howard Tillerman

Published on August 18, 2021

Here are the most important things you need to know if you want to open a bail bondsbusiness: Location — Find a location close to courthouses ...

The Ultimate Guide to Creating a Karaoke Haven

The Ultimate Guide to Creating a Karaoke Haven

Howard Tillerman

Published on August 18, 2021

Consider these crucial factors when launching your karaokebusiness: Location — Choose a high-traffic location with good visibility andaccessi ...

Create and Print: Steps to Your Printing Business

Create and Print: Steps to Your Printing Business

Howard Tillerman

Published on August 11, 2021

Consider these crucial factors when launching your printingbusiness: Services — Decide on the types of printing services you will offer, such ...

How to Start an Estate Sale Company in 13 Steps

How to Start an Estate Sale Company in 13 Steps

Howard Tillerman

Published on July 28, 2021

When opening your estate sale business, keep these essential aspects inmind: Define your services — Decide on the types of services you willo ...

Building a Successful Embroidery Business in 13 Steps

Building a Successful Embroidery Business in 13 Steps

Howard Tillerman

Published on July 27, 2021

Key aspects to consider when initiating your embroiderybusiness: Define your niche — Decide on the types of embroidery services you willoffer ...

13 Steps to Start an Airbnb Business

13 Steps to Start an Airbnb Business

Howard Tillerman

Published on May 24, 2021

Important factors to remember as you launch your Airbnbbusiness: Define your niche — Decide on the type of properties you will offer onAirbnb ...

Baked to Perfection: How to Start a Cookie Business

Baked to Perfection: How to Start a Cookie Business

Howard Tillerman

Published on May 21, 2021

Here are the most important things to consider when starting a cookiebusiness: Product line — Decide what you offer such as classic cookies,g ...