These are the critical aspects you should evaluate when launching your pearl partybusiness: Licenses and permits — You might need to getspeci ...
Howard Tillerman
Howard Tillerman
Expertise
Marketing strategy, Business strategy, Branding
Currently
Chief Marketing Officer
Education
Master of Business (MBA) specializing in marketing, Stanford University Master of Science in Marketing, HEC
Howard Tillerman is the Chief Marketing Officer for Step By Step Business and an award-winning marketing professional.
Education
Howard attended Stanford University where he also earned his Master of Business (MBA) specializing in marketing. During his undergraduate years, he also studied abroad at Columbia in Paris.
Experience
Howard is a marketing and strategy specialist that has created and accelerated marketing strategies and brand awareness for companies around the globe. Since his years at Stanford, he has acquired vast experience in marketing, branding, strategic planning, and innovation for several national and international companies, including a stint as a CMO of an IT company in Paris, where his fluent French was invaluable.
Howard was the VP, Product Sales & Strategy at Seeking Alpha, overseeing the custom solutions team. He started his career at Lowe & Partner/SMS developing and producing digital projects for Smirnoff and Mercedes, where he also won a STEVIE award for marketing campaign of the year.
Howard also oversaw the direct marketing for Investopedia’s Academy ecommerce products and was a strategic advisor to Dotdash. Prior to Dotdash, he led consumer growth and engagement programs at such online companies as Weebly (acquired by Square), Spafinder, and LegalZoom, among others.
In his current role at Step By Step Business, a company focused on helping aspiring entrepreneurs, he has been entrusted with building a strategy to grow awareness of the vast entrepreneurial opportunities that exist and how to capitalize on those opportunities. He is focused on the company’s long-term goal, which is to inspire the creation of thousands of new businesses. He manages the strategies for driving audience growth and development for the brands’ newsletters, social media, and podcast programs.
Recent articles
How to Start a Profitable Pearl Party Business
Howard Tillerman
Published on September 27, 2021
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13 Steps to Start a Profitable Makeup Business
Howard Tillerman
Published on September 24, 2021
When starting your makeup business, keep these essential aspects inmind: Niche — Decide what makeup you plan to make and sell. Examples ofn ...
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How to Start a Bail Bonds Business (with Checklist)
Howard Tillerman
Published on August 18, 2021
Here are the most important things you need to know if you want to open a bail bondsbusiness: Location — Find a location close to courthouses ...
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The Ultimate Guide to Creating a Karaoke Haven
Howard Tillerman
Published on August 18, 2021
Consider these crucial factors when launching your karaokebusiness: Location — Choose a high-traffic location with good visibility andaccessi ...
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Create and Print: Steps to Your Printing Business
Howard Tillerman
Published on August 11, 2021
Consider these crucial factors when launching your printingbusiness: Services — Decide on the types of printing services you will offer, such ...
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How to Start an Estate Sale Company in 13 Steps
Howard Tillerman
Published on July 28, 2021
When opening your estate sale business, keep these essential aspects inmind: Define your services — Decide on the types of services you willo ...
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Building a Successful Embroidery Business in 13 Steps
Howard Tillerman
Published on July 27, 2021
Key aspects to consider when initiating your embroiderybusiness: Define your niche — Decide on the types of embroidery services you willoffer ...
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13 Steps to Start an Airbnb Business
Howard Tillerman
Published on May 24, 2021
Important factors to remember as you launch your Airbnbbusiness: Define your niche — Decide on the type of properties you will offer onAirbnb ...
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Baked to Perfection: How to Start a Cookie Business
Howard Tillerman
Published on May 21, 2021
Here are the most important things to consider when starting a cookiebusiness: Product line — Decide what you offer such as classic cookies,g ...
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