35 Health and Wellness Business Ideas

Even before the coronavirus pandemic swept the world, consumers were spending more on products focused on better health, nutrition and immunity. If you’re thinking of starting a wellness business, you’re on the right track. 

Among the businesses you can launch is a spa or a yoga studio if you’re passionate about providing services that help people improve their well-being. Another option is to offer wellness items like tea or supplements. Explore our list of wellness business ideas and see if anything grabs you.

1. Home Health Agency

If you’re a doctor or nurse, or an entrepreneur willing to partner with one, you could start a home health agency to provide supportive care to elderly patients in their homes while generating a steady income. The number of Americans ages 65 and older is projected to increase from 58 million in 2022 to 82 million by 2050. More than 85% of population aged 65+ have at least one chronic condition, and may need home care, which includes not only medical care but also assistance in carrying out daily tasks such as bathing and eating. 

Licensing requirements for a home health agency vary from state to state so it’s important to check the latest before you launch your business. It’s also important to define your services from the start, whether you’re providing medical care, non-medical care, or both. This type of business may be run from your home, but you might have to set up an office and hire more nurses and caregivers once you get more clients. With a strong marketing plan, your business will surely thrive.

2. Gym

The global gym, health and fitness clubs industry is projected to grow from $112.17 billion in 2023 to $202.78 billion by 2030.

Setting up a gym can be a breeze if you’re motivated and have a clear idea of what it will offer and what you want to achieve. You will need to invest in exercise equipment, choose a location that is accessible to potential customers, and secure the necessary permits and certifications. An option is to get a franchise or buy an existing fitness center.

You will also need to identify a target market. There’s an increasing number of younger people who want to get fit and healthy, so you might want to direct your advertising and marketing efforts to this demographic. Don’t forget the older fitness buffs, though. Their number is also increasing.

3. Supplement Shop

The market size, measured by revenue, of the vitamin and supplement manufacturing industry was $40.9 billion in 2023. The market is expected to grow marginally in the next five years, with e-commerce sales representing a big opportunity for the industry. Supplement consumption became more widespread after the COVID-19 pandemic.

A supplement business can be a very lucrative endeavor. However, it’s not without its challenges. To get started, you need to comply with licensing requirements and other regulations relating to vitamins and supplements. You also need to choose your products well, find reliable suppliers, develop your brand, and get creative in promoting your products.

Since the latest trend is selling directly to consumers via the internet, you have to develop your e-commerce website and boost your online presence. Expect to devote a lot of time and effort to your supplement business to ensure its success.

4. Assisted Living Facility

Older people also deserve better health and wellness! A growing geriatric population is driving the US assisted living market, expected to grow 5% annually through 2027. If you’re an entrepreneur with a background in health care, you might consider starting an assisted living business. It’s a great way to help take care of the elderly and make an impact in your community while making a profit.   

Before you start your assisted living business, it’s important for you to assess the competitive landscape and determine the services that you will offer. You’ll need to comply with the zoning and licensing requirements. It’s also a good idea to study the possible legal issues, hire the right people, and decide which amenities to provide. Most assisted living facilities have gardens, a library, entertainment and a doctor on call. This business needs hefty investments, but the potential for financial rewards is great. So start drawing up the building plans for the best assisted living facility in your area.

5. Nursing Business

The US is expected to hire nearly 200,000 nurses every year through 2030, which means right now is a great time to start a nursing business. Pandemic or no pandemic, nursing is one of the most in-demand services in health care mainly because of an aging population. By 2050, the number of adults age 65 and older in the US is forecast to exceed 82 million. This would translate to a higher demand for nursing services. 

Launching a nursing business can be a challenge. There are a lot of regulations to navigate and you’ll need a significant investment if you’re planning to start a nursing facility. But a lot of opportunities await those who are willing to put in the work. With the right planning and execution, you can make your nursing business thrive. It’s important to learn the basics of the nursing industry, find your niche, and decide on the location to get started.

6. Skincare Center

Obsessed with healthy skin? If so, you’re in luck, as the US skincare market is now worth $24.3 billion and still growing.

Starting out as a solopreneur, it’s probably a good idea to link your product line to your own needs and interests. If you have dry skin, for instance, a smart approach for your skincare business would be to focus on moisturizing and anti-aging products, as these would be areas in which you’d be seen as having expertise, given your experience. If you’re concerned about the environment, you could offer a skincare line that uses only eco-friendly, sustainable ingredients. 

The skincare market and the broader beauty industry are expected to continue to expand in the coming years, so whichever market segment you choose, there is likely to be considerable opportunity for the entrepreneur.

7. IV Hydration Clinic

Would you believe that intravenous (IV) hydration is one of the US’ fastest growing industries? It’s true, and starting your own IV hydration business is a great way to take advantage of this booming market. The first step is learning more about the service and its possibilities. 

IV hydration is a type of intravenous therapy that quickly delivers additional fluids and nutrients into the body. The process is simple and offers a variety of benefits, from slowing the heart rate and reducing anxiety to boosting immunity, curbing headaches and strengthening overall health. 

Best of all, starting an IV hydration business is relatively easy and low-cost. You will, however, need to get certified, and you’ll need the right equipment. But once that’s done, you could launch your mobile IV hydration business and start bringing the healing power to your customers.

8. CPR Business

If you have a passion for helping people during emergencies, you might want to consider starting a CPR business. CPR, or cardiopulmonary resuscitation, is performed when the heart stops beating during a cardiac emergency or in cases of drowning. If given properly and immediately, it can save lives. Only 6 out of 10 adults feel comfortable taking charge and giving CPR. This is where a CPR business comes in.

Anyone can learn CPR, so your CPR business has a huge potential customer base. But you still need to differentiate your business from the competition in order to attract clients and grow your business. You can do this by finding out first what other CPR centers in your area are offering and coming up with innovative training programs. You also need to invest in mannequins and other supplies. Once you have finalized your training program, start advertising your services! Place flyers in local businesses or post about your services on social media.

9. Fitness Center

The US gym and fitness industry is worth $31.2 billion in 2023. Even if you’re not a fitness junkie, you could start your own fitness business and help people live healthier, happier lives while earning a solid income. 

You don’t even need a physical location. If you have some experience in fitness, you could begin by offering online classes, such as in yoga, Zumba or pilates. Then, once you’ve built up a brand, you could open your first location and start building your fitness empire. Just be sure to get all the required licenses and permits as well as a strong insurance plan — you don’t want your new fitness business to be sidetracked by a customer injury.

10. Essential Oils

The global essential oils market size was valued at $23.74 billion in 2023 and is expected to grow at a compound annual growth rate of 7.6% from 2024 to 2030. If you’re passionate about aromatherapy and natural health remedies, why not consider setting up an essential oil business? It could be the perfect venture for you.

This type of business is relatively easy to set up and may be run from home. The first step is deciding what products to offer. Essential oils are derived from any plant matter, from tree bark to flowers. Some of the most common are tea tree oil, rosemary oil and lavender oil. The biggest gainers in the US are orange oil, corn mint oil and eucalyptus oil. It’s to your advantage to scope out the competition to determine which of these oils you should carry and focus on.

11. Medical Supply

Demand for medical supplies such as personal protective equipment (PPE) has been increasing amid a rising prevalence of illnesses due to unhealthy lifestyles and high hospitalization rates due to the pandemic. The medical supplies wholesaling industry in the US is estimated to be worth $345 billion and expected to grow steadily in the coming years. 

Starting a medical supply business is not easy. You will need to comply with licensing requirements and other government regulations. It’s also important to identify your target market and think of ways to set yourself apart from the competition. One option is to come up with a way to get your medical supplies faster to doctors and hospitals, such as developing an ecommerce website or app where they can conveniently place orders for delivery.

12. Personal Training

Online personal training — providing instruction virtually, over an internet video connection — has absolutely exploded.  The global online/virtual fitness market was valued at $14.9 billion in 2022, and is projected to reach $250.7 billion by 2032.

If you’re a fitness nut, now is the perfect time to take advantage of this trend. You could launch your own personal training business from the comfort of your own home and help countless people in your city and beyond get the fitness instruction and insight they need while making a good living.  You’ll need to get certified as a personal trainer and decide exactly which services you’ll offer. This might include weightlifting, yoga, pilates, stretching exercises, and dietary and nutritional guidance. 

13. Massage Business

People want convenience and are willing to pay a bit more for a service that comes to them, on their time, so there’s good money to be made in a mobile massage therapy company.

If you’re not already, you will need to get trained and certified as a massage therapist, which most states require. But this can be done in just a few months, often for a reasonable price at a local community college. Once you’re certified and have chosen your specialty, you’ll just need a reliable vehicle, a massage table and some other supplies and you’ll be ready to start taking on clients, reducing their stress and filling up your bank account!

14. Smoothie Business

Do you love smoothies? If so, you’re not alone. Eating healthier is a key part of the current American fitness craze, and for millions of people that means smoothies. They work as breakfast, snack, dessert or even a lunch alternative, and can be made with everything from almond milk and yogurt to ice cream, pineapple and cucumbers (though maybe not all together!). The United States smoothie market size reached $6,507.4 million in 2023 and expects to see strong growth in the years ahead.

Beyond creating a unique and appealing menu, one key hurdle will be finding a great location for your smoothie shop. It needs to have steady foot and car traffic, or you won’t do much business. It also needs to be affordable or you won’t make any profits. One option is to rent a food truck and start out with a mobile smoothie business, then use that to build a reputation and save money for your smoothie shop — which will hopefully be the first of many.

15. Hospital

The hospitals market in the United States is projected to grow by 3.46% (2024-2029) resulting in a market volume of $1779.00bn in 2029.

It’s not as simple as building the facility though. You’ll need to hire enough doctors, nurses, nursing aides, and other staff to ensure smooth operations. Only California has set a nurse-to-patient ratio while several others have enacted staffing regulations. It’s best to check your local authorities for the details. 

You’ll also need to comply with state and federal laws such as the Emergency Medical Treatment and Labor Act, which requires hospitals to stabilize and treat patients brought to the emergency room, regardless of their insurance status or ability to pay. Once your hospital is legally compliant, you can start accepting patients.

16. 3D/4D Ultrasound

A growing aging population in the US is fueling demand for state-of-the-art medical equipment, like 3D/4D ultrasound devices. The global market for 3D/4D ultrasound devices has been witnessing steady growth of around 4% per year since 2020. It is expected to reach $3.5 billion in value by 2025. 

A 3D ultrasound combines 2D images into a data set while a 4D ultrasound is like a 3D ultrasound in real time, where data sets are constantly updated while the patient is being scanned. Both provide excellent images, facilitate monitoring and analysis, and are safe to use. To get your 3D/4D ultrasound business off the ground, you will need to research the startup costs and licensing requirements. You will also need to come up with a marketing strategy. Planning and organization are key when starting any business, so make sure you have a good business and marketing plan in place.

17. Yoga Studio

In 2022, around 34 million U.S. Americans reported having done yoga at least once in that year. By 2023, that number had declined to roughly 33.64 million. Yoga is an ancient form of exercise that has been known to improve strength, flexibility and balance. Its meditation and breathing exercises promote relaxation and improve mental well-being. 

Before you get started, decide on a business model first. Will you just get a franchise or develop your own brand? Franchising would be much easier because you will be promoting an established brand with systems already in place. But if you wish to build your own brand, you will need to study what other yoga studios in your area are offering and come up with something innovative to differentiate your brand in a saturated market. You can also offer online yoga classes or organize a yoga retreat. You will need to draw up a good marketing strategy to promote your business and find a good location.

18. Physical Therapy

The U.S. physical therapy services market was valued at $44.8 billion in 2022 and is expected to expand at a compound annual growth rate f 3.56% from 2023 to 2030. If you’re an established physical therapist or will soon become one, you could start your own practice and make a good living while helping countless people live fuller, healthier lives. That’s an incredibly valuable service — which is why it’s so well compensated. 

You will of course need to be certified as a physical therapist, which takes years of education and hard work. But assuming you have your certification you’ll just need to get your license and insurance and find a good location for your physical therapy business. An alternative, for when you’re just starting out, is to be a mobile physical therapist and provide your therapy sessions at people’s homes and offices. This would cut your costs and allow you to save up for the deposit on a fantastic location. 

19. Drug Testing Lab

The global sales of the drug testing market in 2022 were held atS$6.3 billion. With a CAGR of 5.3% during 2023 – 2033, the market is projected to reach a valuation of $15.7 billion by 2033, due to stringent government regulations that require alcohol and drug screening as safety measures. The rising incidence of substance abuse worldwide is also fueling demand for drug screening services. 

You will need a considerable amount of investment to establish your drug testing business. Make sure you have available funding sources, a sound business and financial plan, modern equipment, and enough supplies. Besides complying with the applicable laws and regulations, your drug testing laboratory must also be accessible and charge reasonable rates. You will also need to build your brand by ensuring a reliable testing process with no room for errors. Achieving this will help make your drug testing business a success.

20. Sea Moss Shop

Did you know that sea moss contains a whopping 92 out of the 102 minerals that the human body needs? Sea moss is suddenly big business, because it boosts gut health and strengthens the immune system. This red seaweed, also known as Irish moss, can be eaten raw or used to make carrageenan, an additive that helps preserve food and drinks.

Globally, the seaweeds market is predicted to approach $25 billion by 2025 on the back of robust consumer demand for food products that use carrageenan, like dairy products and canned goods. If you live near the coast, starting a sea moss business is a tremendous business opportunity. 

Growing sea moss might sound easy, but you would need to comply with international phytosanitary standards and have to contend with any abrupt weather changes. An option is to engage in a trading business that merely connects the farmers and carrageenan manufacturers. Whether you grow your own sea moss products or just trade these, it’s important to have knowledge of the different benefits that you can derive from this marine product. Aside from its industrial use in the food industry, seaweed extract is also used in the pharmaceutical and skincare industries.

21. Spa Center

For a lot of people, nothing is more relaxing than a day at the spa. That’s precisely why it’s a growing $21.3 billion industry in the US. If you’re a massage therapist or esthetician, you could open your own beauty salon and nail spa, luxury spa, massage studio, medical spa or even a mobile spa, and make people feel better while you make a good living.  

You will need to get licensed, which can take some doing, and you will need to deliver excellent services to compete in an increasingly competitive and saturated market. Another crucial aspect will be the location of your spa — preferably somewhere with steady traffic. Or you could go the mobile spa route and make house calls, bringing your massage and therapeutic services to your clients. This is more convenient for them, which means you can charge a higher rate, despite having lower overhead.

22. Health Coaching

Allied health professionals who wish to start their own health coaching business are in luck. Demand for health coaches has been growing in the US as six in 10 American adults suffer from at least one chronic disease like heart disease, diabetes and cancer.

A health coach helps clients find the motivation to implement these lifestyle changes and improve their health. As of 2024, the health coaching industry in the US has developed into a $7.6 billion market with a strong growth outlook. 

In order to become a health coach, you will need a degree in nutrition, nursing, psychology or other allied health programs. You may want to check with your local authorities whether you also have to get certified or apply for a license before you can start your business. It’s a good idea to plan ahead on how you will find clients and market your services to make sure your health coaching business succeeds.

23. Kombucha Business

Kombucha, a fermented black or green tea drink with a symbiotic culture of bacteria and yeast, is one of the latest health trends to emerge shortly before and during the pandemic. It has become so popular that the global kombucha market is predicted to post rapid growth in the next five years and exceed $9.7 billion by 2030. If you’re thinking about tapping into the expanding health drinks market, you might want to consider starting a kombucha business. 

Since kombucha contains a bit of alcohol, you’ll need to check out US laws and regulations first. Under federal law, kombucha is considered an alcoholic beverage if its alcohol content reaches 0.5% or more at any time during production, at the time of bottling, and after bottling. Alcoholic beverages are subject to TTB regulations. 

Starting a kombucha business requires minimal investment, though. You can start brewing at home and sell your products online to save on overhead costs. But it’s important to have an effective marketing strategy to attract customers. If you’re ready, start brewing up some kombucha magic now!

24. Hospice Care

An aging population in the US is expected to boost the hospice care industry. The global U.S. Hospice market size is estimated at $36.94 billion in 2023, and is expected to reach $74.02 billion by 2033. So, if you’re thinking about starting a hospice business, you should do it now. You’ll be making a difference in the lives of those who need end-of-life care while earning an income at the same time. 

First, you need to understand the basics of starting a hospice business, from licensing and insurance to staffing. You will need to choose your business model. Hospice care can be provided at home or in a hospice facility. If you’re building a hospice facility, you will need capital and have to comply with zoning and other regulations. You will also need to determine the services that you can provide. Hospices provide pain relief, symptom management, and emotional support for terminally ill patients. It’s not going to be easy. You have to be very creative with your marketing strategies and be willing to put in the effort.

25. Medical Transportation

You probably don’t think about it much, but non-emergency medical transportation is a booming industry. After years of strong growth the US market is projected to be worth more than $10.2 billion in 2028. The sick, disabled and elderly have places to go, and often need help getting there. You could start your own medical transportation business, help people in need and ride the industry’s growth to serious success. 

Keep in mind, this is not the easiest market to break into. For one thing, you’ll need a reliable medical transport van outfitted with the requisite lift and safety features. You’ll need to acquire the relevant healthcare provider licenses and permits as well as insurance, and be certified by either Medicare or Medicaid. Finally, once that’s all done, you’ll just have to determine which services you’ll offer and start marketing your business online, at local hospitals and retirement communities. 

As long as your rates are fair and your services reliable, you’ll soon start getting regular clients.

26. Body Scrub

Do you have a passion for helping people feel their best? If so, starting a body scrub business could be the perfect opportunity for you. Body scrubs are being used to exfoliate the skin and allow it to absorb moisturizer better. The increasing use of body scrub as an alternative to regular soap is driving growth. Global sales of body scrubs especially in online shopping platforms are expected to increase 5% a year through 2029.

You can start a body scrub business by developing your own product line and selling these online or through direct sales outlets. You can also just select some brands and resell these. Your business can offer a wide range of products as body scrubs come in different forms such as liquid, gel, and cream. There are also body scrubs for different skin types. Among the most popular body scrubs are those with coconut oil or milk as base ingredients. Knowing your target market well will increase your chances of success.

27. Nutrition Business

Nearly 6,000 dietitians and nutritionists are needed each year through 2030 in hospitals, nursing homes, clinics, and government offices across the US. Globally, the billion-dollar human nutrition market is expected to continue growing due to rising health awareness among consumers and the surging demand for dietary supplements. 

If you’ve been thinking about starting your own nutrition business, there are several ways to do it. You may provide outsourced services to hospitals and nursing homes, or set up your own nutrition center and be your own boss. You just need to check out the licensing requirements and government regulations before you start operating. Pick a niche and stick to it, whether it’s dietary supplements, food and beverages, or infant nutrition. If you’re passionate about what you do and dedicated to helping others achieve their nutritional and other health goals, you’ll find your nutrition business fulfilling and financially rewarding at the same time.

28. Health Personal Chef

The personal chef market is booming because more people than ever are looking to control what they eat and improve their health. A personal chef prepares meals for private clients, either daily or weekly.

You can specialize in gluten-free food, nutritious family-style meals, healthy desserts and snacks, customized diets, organic cuisines, and others.

Starting a personal chef business requires time management skills, a well-equipped kitchen, and lots of creativity to channel into meals that will satisfy the clients. Before you launch your business, it is important to research the market to find out what other personal chefs are offering and how much their rates are. You will need a good marketing plan to find your clients, who are mostly high net worth individuals or busy professionals and their families. So if you’re ready to make money while doing something you love, start promoting your skills.

29. Medical Billing and Coding

Many health care providers are outsourcing some business functions, such as medical coding. If you’re a certified medical coder, why not start your own medical billing and coding business? It’s something that you can do from home so your overhead costs will be minimal, and it’s a growing market with plenty of opportunities due to the pandemic. The medical coding market in the US is predicted to grow 9.6% per year and pass $42 billion in revenue by 2031. 

So, if you are ready to get started, make sure you have the required certifications to operate a medical billing and coding business. A medical coder translates reports of a patient’s visit into payment codes, which are then used as the basis for the medical bill or insurance claim. This is not an easy profession to make a living off. It’s important to abide by national standards to protect patient information and other regulations. With proper training and hard work, you can make your medical billing and coding business successful.

30. Pharmacy

Unsurprisingly, pharmacies and drug stores in the US continued to expand even after the COVID-19 pandemic. The aging US population boosts demand for prescription drugs and other maintenance medications. If you’re a licensed pharmacist, this could be your opportunity to set up your own business and start a pharmacy.

It’s important to find a good location and reliable suppliers of medicines before you get started. It’s also a good idea to scope out the market and see what existing pharmacies are offering so you can devise ways to make your pharmacy stand out. Some pharmacies offer blood pressure tests, vaccinations, and delivery services. Most carry both branded and generic medicines, which are priced lower, is a wise choice. It’s important to keep these and other trends in mind when you create your marketing strategy. With a lot of hard work and a bit of creativity in promoting your business, your pharmacy will soon be up and running.

31. Methadone Clinic

Around 2.1 million Americans have had or suffer from opioid use disorder (OUD). You can help address this crisis and wean many people from opioid dependence by starting a methadone clinic business. Methadone is among the drugs used to treat OUD. With other OUD drugs, the global methadone market expected to reach $184.8 million in 2030 from $126.6 million in 2023. By becoming an opioid treatment provider, you will not only form part of the solution, but will also make some money. 

Before you can start, make sure you meet licensing requirements and secure federal certification for your treatment program. Do you have the startup capital needed to establish a clinic? You can take out a bank loan or consider other means to raise funds. Competition will be tough as there are already more than a thousand OUD treatment clinics across the US. An option is to set up a mobile methadone clinic and deliver methadone treatment to marginalized populations in rural communities.

32. Blood Testing Lab

If you’re an entrepreneur with a passion for helping people, starting a blood testing lab business might be the perfect opportunity for you. The growing number of older Americans, who are likely to suffer from chronic illnesses and require frequent laboratory tests, is expected to boost demand for blood testing and other diagnostic services in the next five years. Diagnostic and medical laboratories in the US earned around $66 billion in 2021. 

There are many things to consider before getting started, such as complying with licensing and insurance requirements as well as preparing your marketing and advertising strategies. You will need to find funding sources to equip your lab with modern equipment. You’ll also need to establish partnerships with local healthcare providers and hospitals, identify your target market, study the competition, and determine your competitive advantage to differentiate your business from the crowd. 

With careful planning and execution, your lab can provide much-needed blood testing services to patients and local hospitals.

33. Microblading Studio

Microblading is a non-invasive cosmetic procedure that gives a customer semi-permanent brows that match the skin tone and bone structure. This tattooing technique exploded on social media just before the pandemic and is still booming. The broader eyebrows services market size – which also includes eyebrow threading, waxing and tweezing – surpassed $178 million in 2023. 

You need to know a few things before you get started, from what supplies you’ll need to how to find clients. You’ll need to adhere to your state’s licensing requirements and other regulations. A microblading artist needs to complete a training program to get certified and, in most states, apply for a tattoo license to be able to work legally.  Keep in mind that the regulations vary, so you’ll need to ask local authorities for guidance. Microblading is not cheap, but you’ll have to scope out the market to be able to offer competitive risks. It comes with risks, but it can be very profitable and rewarding.

34. Dental Practice

A dental practice business offers a compelling opportunity for aspiring entrepreneurs in the healthcare sector. With a consistently high demand for dental services, ranging from routine check-ups to specialized treatments, the market presents a steady stream of customers. The diverse revenue streams within dentistry, such as general dentistry, orthodontics, and cosmetic dentistry, allow for catering to a wide range of patient needs.

To start a dental practice, you first need to obtain the necessary licensing, which includes completing dental school and passing your regional dental board exams to practice legally. Next, choosing a strategic location is crucial; consider factors such as population density, competition, and accessibility to target your desired clientele. Equipping your clinic is also essential, ensuring you have all the necessary dental equipment and technology to offer a full range of services. Finally, effective marketing is key to attracting new patients; utilize online platforms, local advertising, and community engagement to build a strong reputation and grow your practice.

35. Therapy Private Practice

Starting a therapy private practice is an increasingly popular avenue in the health and wellness sector. As the societal stigma around mental health wanes, more individuals are recognizing the benefits of seeking therapy for personal growth, relationship improvements, and overall mental well-being. A private practice offers therapists the autonomy to define their methods, select their clientele, and build their brand, while filling a vital need in the community.

To start this business, you’ll first need to secure the appropriate licensing, which includes obtaining a relevant degree in psychology, counseling, or social work and meeting all state licensing requirements. Selecting a suitable location and equipping your office are also important steps. Online counseling has become quite popular and profitable service. To market your services, utilize online platforms, set up a website, and consider partnerships with community organizations to attract clients.